Remove Audience Remove First-Party Cookies Remove Healthcare Remove Impressions
article thumbnail

Digital Advertising Needs a New Class of Cookies

Ad Monsters

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting.

Cookies 52
article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126