Adtelligent
JULY 1, 2020
The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. And, first-party cookies remain the fundamental assets.
Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?
Digiday
JUNE 8, 2022
ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do?
Monetize More
FEBRUARY 7, 2023
Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.
Monetize More
JUNE 17, 2022
First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Pubguru Header Bidding utilizes the biggest ID systems in-market. Google’s Privacy Sandbox.
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