InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. We have already discussed programmatic advertising in detail and how it has reached new heights, especially in terms of speed and scalability with header bidding.

Header Bidding 52

Header Bidding Ad Server Ad network Ad Inventory 52

InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. What Is Video Header Bidding?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. What to Do: Enhance your auction strategies with techniques like header bidding.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

DECEMBER 21, 2022

If you have last year’s audience data from Google Analytics available, for example, you can check the following: where did most of the audience come from, which pages did they visit, which search queries did they use, and how long did they remain on your site. Step 6: Signing up with a Header Bidding Solution.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

APRIL 3, 2023

Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop. Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions.

Header Bidding 98

Header Bidding Fill rate CPM A/B Testing 98

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Digital Turbine

DECEMBER 14, 2022

China, Japan, and South Korea are the three largest markets in the APAC region, each with unique audiences to consider and potential barriers to entry. Culturally, mobile gaming audiences in APAC have different wants and needs than Western audiences. What can app developers do to source the right ads for APAC audiences?

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Monetize More

MAY 20, 2025

This translates directly to higher CPMs and improved fill rates across programmatic channels. The Revenue Impact Publishers implementing generative AI for ad optimization have seen CTR improvements ranging from 27-43% in recent industry benchmarks.

Header Bidding 52

Header Bidding ROI Fill rate Ad Tech 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

Brid.tv

NOVEMBER 8, 2022

The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

JULY 2, 2020

All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. 3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding.

Header Bidding 52

Header Bidding A/B Testing Demand Side Platform Fill rate 52

Brid.tv

APRIL 19, 2024

They give publishers all the necessary insights into ad performance and audience behavior. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. That’s why ad analytics are indispensable.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV With well-optimized header bidding, publishers increase their fill rate as well.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Unruly

AUGUST 9, 2022

This integration allows publishers to control how ads appear within their content to provide a better viewing experience to their audiences, enables them to have more control over their inventory pricing, and lets us pave a more seamless path to direct and programmatic revenue for these publisher partners.

Header Bidding 52

Header Bidding Ad Server Fill rate Impressions 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Step 3: Dynamic Price Floor Adjustments After the initial setup, the optimizer tracks the performance of your header bidding auctions and adjusts the price floors.

Header Bidding 72

Header Bidding Ad Inventory Fill rate Ad Tech 72

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

SEPTEMBER 16, 2024

By 2025, video content will account for 82% of all internet traffic , making it a critical format for reaching audiences. Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

FEBRUARY 24, 2021

Publishers are likely to see higher opt-in rates when users see the pop-up AFTER they are convinced about the value they get from the app, and when app developers can clearly communicate how user consent can support their new favorite app. Enable client-side audience segmentation.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. FAQ What Is Video Ad Monetization? Better user engagement results in higher revenue.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

JANUARY 10, 2023

With high floor prices, drained out buyers would channel out the bids even before participating in an auction. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). If you’re not running Header bidding yet, it would be a great time to test it out.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. You have only 30 seconds to attract and engage the audience until the video ends. You can ask them to implement video header bidding for you.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

MARCH 23, 2023

Learn More Seasonal CPM Drop Depending on your audience and website vertical, CPM can fluctuate seasonally due to website traffic. This way, your ad fill rate will remain consistent until the season ends. Optimizing SEO is also a great way to draw in new audiences. Maximize CPM with Brid.TV

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Finally, the user on the publisher’s website sees the ad from the winning bid. Start Monetizing.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. By analyzing the content of a web page and user behavior, AdX ensures that ads are contextually relevant, improving engagement rates and overall campaign performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Digiday

FEBRUARY 15, 2023

It is built on the back of a direct integration between both companies, with the SSP able to give media buyers greater control over inventory quality, audience targeting and overall campaign performance against their metrics. The rise of header bidding made sure of that.

Agency 77

Agency Header Bidding Ad Tech Demand Side Platform 77

Monetize More

FEBRUARY 24, 2023

Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience. Use responsive ads: Responsive ads adapt to different screen sizes and devices, making them more likely to be seen by your audience. Ad-Request RPM CPM’s two modes: 1.

CPM 52

CPM Fill rate Impressions CPC 52