SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding

Monetize More

FEBRUARY 21, 2023

Media buyers typically use demand-side platforms (DSPs) to purchase ad inventory from AdX and AdSense. Media buyers can use DSPs to target specific audiences, optimize campaigns, and track performance across both platforms. Buyer Types are usually adtech companies that execute exchange buys, ad networks, and DSPs.

Ad Exchange

Digiday

FEBRUARY 15, 2023

It is built on the back of a direct integration between both companies, with the SSP able to give media buyers greater control over inventory quality, audience targeting and overall campaign performance against their metrics. The issue is that these solutions can be siloed which limits the benefit to their brands. “The

Agency

Smart-Hub

JUNE 11, 2024

For publishers, these are improved ad fill rates, higher revenue, and better user experience. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression. The same applies to SSPs.

Demand Side Platform

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. This is a programmatic ad platform with real-time bidding. AdPushup 4.

Ad network

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform

YieldBird

JUNE 22, 2023

Using a single platform, it allows publishers to send bid requests to multiple demand partners, such as ad networks, exchanges, and demand-side platforms (DSPs). By working with SSPs, publishers can diversify their revenue channels and increase their chances of achieving better fill rates and overall yield.

Demand Side Platform

Ad Ops Hero

JANUARY 25, 2021

The Advertisers and publishers will connect to Ad Exchanges using the Demand Side Platform (DSP) and Supply Side Platform (SSP) platforms respectively. These platforms will allow the advertisers search for the relevant ad inventory with competitive price to promote their products and services.

Ad Exchange

InMobi

FEBRUARY 28, 2021

Significance of Universal IDs for Publishers Addressable Audiences – UIDs enable buyers to recognize a publisher’s audience and bid more on its inventory, in order to improve campaign performance. Thus, publishers partnered with Universal ID partners will have a higher fill rate.

Demand Side Platform

InMobi

JULY 2, 2020

3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding. It’s a fast-growing segment of our business and demand-side platforms (DSPs) are spending well on this supply.

Header Bidding

Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing.

Header Bidding

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising

InMobi

FEBRUARY 22, 2022

There is going to be a shift from retailers working with a single supply-side platform to integrating with any number of retail media networks, solution providers and/or retail DSPs (demand-side platforms) to fully maximize the demand for their retail ad inventory and customer access.

Retail

Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user.

Advertising

Lemonads

FEBRUARY 26, 2021

Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Demand-side stakeholders are usually looking for niche audiences, which may become a nuance when purchasing traffic without RTB.

Affiliates

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. DSP A DSP, a demand-side platform, is a solution for advertisers. This way, optimizing fill rates becomes easier. Let`s explore the main ones.

Header Bidding

Smart-Hub

DECEMBER 18, 2023

RTB eliminates all these processes and allows advertisers to deliver their ads to the most relevant audiences within just a couple of seconds (or even faster). Instead, they purchase an audience, meaning that their ads are delivered exactly to those users who are likely to get interested in their products or services.

Ad Exchange

Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently.

Header Bidding

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. 5 Best In-App Advertising Platforms for Publishers and Developers. There are several major players in the mobile advertising ecosystem.

Advertising

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. Can They Help Expand Your Audience Network? 11) What Auction Mechanics Do They Use?

Header Bidding

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network

Smart-Hub

JANUARY 4, 2023

The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. Demand Side Platform (DSP) is a platform through which traffic is purchased. In order for ads to work for the desired result, it’s critical that it is delivered to their target audience.

Banner

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. OTT Video Ads Have Higher Completion Rates.

Advertising

PubMatic

NOVEMBER 6, 2024

As the connected TV (CTV) / broadcaster video on demand (BVOD) industry in Australia increasingly embraces mediation, an unsung hero is emerging that plays a critical role in driving success for both buyers and publishers: traffic shaping. This was recently put to the test by Foxtel on its Binge streaming platform.

Machine Learning

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. “Audiences still want to engage with news content, they just want to consume it in a different way.

Demand Side Platform