InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Smart-Hub

DECEMBER 18, 2023

RTB eliminates all these processes and allows advertisers to deliver their ads to the most relevant audiences within just a couple of seconds (or even faster). Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

InMobi

FEBRUARY 28, 2021

Identity resolution has gained more prominence in the desktop world due to the depreciation of cookies. Significance of Universal IDs for Publishers Addressable Audiences – UIDs enable buyers to recognize a publisher’s audience and bid more on its inventory, in order to improve campaign performance.

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. That’s been our bread and butter for a while.

Advertising 105

Advertising Retail GDPR Real Estate 105

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40