Martech

APRIL 1, 2024

Storytelling is never out of fashion, whether spanning 30 seconds or 30 minutes. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. Last-touch models are a once-upon-a-time stopgap for direct marketers and clickbait campaigns.

Advertising 135

Advertising GDPR Clickbait Machine Learning 135

VideoWeek

OCTOBER 13, 2023

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. The Tribes are: Fitness Enthusiasts, Adrenaline Junkies, Lifelong Learners, Foodies, Experience Travelers, Beauty Gurus, New Movers, Everyday Investors, Luxurious Lifestyle Seekers, Green Drivers, Fashion Trend Chasers, and Tech Geeks.

Retail 97

Retail Agency Media Ad Tech 97

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. If you bring on a host of impressive speakers, your audience will be much more impressive. Takeaways: If you’ve built an audience, ask your CEO to jump on an AMA.

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98