Audience Brand Lift Control Group Retargeting 
illumin
MAY 9, 2024
Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?
Martech
JANUARY 3, 2023
CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.
Expert insights. Personalized for you.
105 
Let's personalize your content