VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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Cookies Audience First-Party Cookies GDPR 64

Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully.

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Cookies First-Party Cookies GDPR Pop-Up 114

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

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Cookies First-Party Cookies Audience Retargeting 90