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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

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B2B Performance Marketing: Everything You Need to Know

MNTN

Your campaign message will shape the rest of your marketing moving forward, allowing you to better reach and resonate with your audience. What can you offer to your target audience? Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets.