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ATT and iOS 14.5 Impact Analysis: Initial Insights

InMobi

Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 What is the adoption rate of iOS 14.5? How has ad spending changed since the release of iOS 14.5?

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