Agency Information Technology Machine Learning Marketing 
Digiday
SEPTEMBER 27, 2022
While media agencies find bot content concerning, some say it won’t become a higher priority until both platforms and advertisers sound the alarm. “We simply need to try to keep an eye on it,” said Drew Himmelreich, senior analyst at digital agency Barbarian. of the content posted to Twitter in the U.S.,
Digiday
SEPTEMBER 8, 2022
Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined. One of the key ways agencies are testing AI is in the creative process, using data points to drive content. Some studies back this up.
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