Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Adtelligent

OCTOBER 6, 2021

Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Header Bidding Auction vs Waterfall Model.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The Email Marketer’s 4-Step Guide to GDPR Compliance. music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67