VideoWeek

DECEMBER 6, 2024

IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. ProSiebenSat.1

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

DECEMBER 10, 2024

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion – the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval, is expected to close in the second half of next year.

Pharmaceuticals 52

Pharmaceuticals Healthcare Retail eCommerce 52

VideoWeek

JANUARY 31, 2025

Google also announced the launch of a partner program with a select group of agencies and measurement vendors who have been trained on Meridian. “By marketing the Bauer Media Group, we are strengthening the pharmaceutical expertise in the Ad Alliance portfolio, said Ad Alliance CSO Michael Dorn.

Media 52

Media Healthcare Pharmaceuticals Audience 52