Future of TV Briefing: Smart TV makers seek to steal the screen
Digiday
JANUARY 10, 2023
This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. has this many viewers, that’s based on the BARB data standard. Advertisers, agencies, broadcaster stations all use it, so there’s no challenge on it,” said a U.K.-based
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