Remove Agency Remove CPM Remove Mobile Search
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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Ad buyers said the company is seeking to charge advertisers approximately $65 CPM, substantially higher than most other streaming platforms, the Wall Street Journal reported. Gessler said Tribune saw “very manageable declines in mobile search referrals” post-AMP, with search traffic drops averaging at around 12 percent.

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Modern Programmatic Monetization Strategies

Adtelligent

DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. UX as a priority.