Single Grain

JULY 29, 2025

Key Features: Ad-to-landing page message matching, bulk page generation, keyword-specific content adaptation Best For: Companies with large PPC campaigns, agencies managing multiple client accounts, businesses prioritizing search advertising personalization Consideration: Limited ABM-specific features compared to dedicated B2B solutions 3. .”

Conversion Rate

Single Grain

AUGUST 2, 2025

RevPartners, a RevOps agency serving B2B tech clients, developed a particularly effective approach by creating a two-dimensional scoring model within HubSpot. Test scoring accuracy against a control group to validate model performance. Month three emphasizes optimization and scaling.

Conversion

Adweek

JANUARY 17, 2024

In a new campaign from independent agency Erich & Kallman, the colleagues test their "best coffee" hypothesis with a bizarre control group. A couple of research scientists are big fans of a fast-growing coffee brand called Goodboybob, but they'd like to put some data behind their opinions. Three words: mutant lab rats.

Control Group

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?

Control Group

Martech

JANUARY 3, 2023

To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Plan ROI measurement from the beginning, including control group management. CPGs and third-party audiences. Considerations. Metric/KPI frameworks. Get MarTech!

ROI

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?

Control Group

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) In a global study of PR agencies conducted in 2023, 39% of participants indicated they work with up to 10 influencers, while 14% said they worked with more than a thousand. Households showed a 10% increase in purchasing Silk products compared to the control group. The market is valued at a record $21.1

Advertising

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Agency of the Year Aspectus Group Assembly Realtime Agency RocketMill – The UK’s largest employee-owned agency Team Whistle’s “MAGNET” Agency.

Advertising

Digital Remedy

JANUARY 27, 2023

This episode focuses on Incrementality, including an overview of what it is, what the industry challenges are, and what solutions advertisers and agencies can tap into when utilizing incrementality methodology. The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client.

CPA

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. Nielsen found the same in their study: Branded Content Drives Brand Affinity. Nielsen agrees: Branded Content Grows Purchase Intent. The result?

Education