Agency, Brand Lift, Video Ads and Viewability

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Agency

Brand Lift

Video Ads

Viewability

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability

Viewability Advertising Impressions Brand Lift

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Clearcode

MARCH 2, 2023

In late 2022, the IAB released new standards for in-game advertising , prior to that, there were no standards in terms of in-game ad size, viewability, and traffic quality, which made it quite hard to scale and automate the buying and selling of in-game ads via programmatic auctions. If not, then the billboard will not show up.

Advertising

Advertising Viewability Banner Brand Lift

AdTech Trends

Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera

In-Game Advertising: Q&A With Giuseppe Martoriello from iion

Stay Connected