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Vertical of the Month: e-Commerce

Lemonads

The global pandemic caused by the new coronavirus has led to the development of innovative shipping methods, such as drone deliveries. Instead of opting for lengthy shipping times, consumers are opting for companies that offer in-store or specific location pickups. If your audience is not responding to your ads, you shouldn’t give up.

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How to Uncover Your Competitor’s Facebook Ad Strategy

Single Grain

The Library will theoretically show you all active ads a Page is running, even if you aren’t within the target audience. Unfortunately, the Ad Library isn’t always reliable. They’ll always show you ads with political affiliations and flag conflicts of interest, but they don’t seem to always register ads that are currently running.

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7 underutilized ways to drive traffic to your brand

NewProgrammatic

Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.

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