Weekly Roundup: AdTech Trends, Project Bernanke, Browser Updates, GDPR, and More
Automatad Inc.
JANUARY 17, 2022
An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. These strategies include providing the acquired brands ‘instant revenue growth’ through affiliate commerce and including different media brands inside a single CMS.
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