Affiliates Conversion Rate Shipping Viewability 
Digiday
SEPTEMBER 22, 2022
There’s this conflation between the affiliate business and direct business for media.”. “A If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. Hitting some hurdles with affiliate commerce.
Digiday
MARCH 15, 2023
But others, like BuzzFeed, are shaking up their strategies completely — leaning into creators and artificial intelligence to try and right the ship this year. By the numbers: In Q4 2022, BuzzFeed Inc.’s ’s total revenue was $134.6 million, down 8% year over year from $145.7 million in Q4 2021. million in Q4 2021 to $477.6
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