Marketing Dive

JUNE 26, 2025

To scale fast, you can use Pinterest Performance+ creative to generate backgrounds. This feature automatically adds lifestyle imagery for every product Pin in your catalog.

Cookies 102

Cookies Performance Targeting Agency Ad Tech 102

Martech

JULY 8, 2025

Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. Dig deeper: How data clean rooms might help keep the internet open Clean rooms let companies run analytics and performance insights using aggregated and anonymized data. Attribution.

GDPR 104

GDPR Performance Targeting ROI Audience 104

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What role do advertising algorithms play? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? But what exactly makes programmatic so efficient?

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Over-The-Top Advertising.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 10, 2024

Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Performance marketing is a results-driven approach where advertisers pay only for specific actions such as leads, sales, or clicks.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52