Advertising Performance Targeting ROI 
Martech
JULY 8, 2025
Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. Dig deeper: How data clean rooms might help keep the internet open Clean rooms let companies run analytics and performance insights using aggregated and anonymized data. Attribution.
Marketing Dive
JUNE 26, 2025
To scale fast, you can use Pinterest Performance+ creative to generate backgrounds. This feature automatically adds lifestyle imagery for every product Pin in your catalog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MNTN
JANUARY 13, 2023
Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. What Is Performance Marketing?
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.
Smart-Hub
JANUARY 16, 2024
The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. What role do advertising algorithms play? Book Your Free Consultation Spot Request a Callback What Are Algorithms In Advertising? But what exactly makes programmatic so efficient?
MNTN
NOVEMBER 22, 2022
What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Over-The-Top Advertising.
MNTN
JUNE 10, 2024
Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Performance marketing is a results-driven approach where advertisers pay only for specific actions such as leads, sales, or clicks.
Expert insights. Personalized for you.
Let's personalize your content