Playwire

MARCH 24, 2025

Ever notice how ecommerce-related content generates some of the highest CPMs in programmatic advertising? Shopping intent is advertising gold, and publishers with e-commerce-adjacent content are sitting on a revenue opportunity most aren't fully exploiting. That's no accident.

eCommerce

Martech Series

JANUARY 17, 2023

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Header Bidding

Martech Series

OCTOBER 1, 2022

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. ” Adapex’s solutions and services include complete management of the advertising stack, monetization strategy, revenue optimization, quality control, and regulatory compliance (including protecting the privacy of online users).

Header Bidding

VideoWeek

JULY 25, 2023

While publisher yield management (alongside providing the basic supply-side pipes) has historically been the name of the game for SSPs, the growth of header bidding has limited their ability to do this. As such, SSPs have been looking for other areas they can add value. ” Follow VideoWeek on Twitter and LinkedIn.

Media

Brid.tv

JUNE 5, 2023

The Rising Popularity of Live Streaming for Businesses What started as a delivery channel for independent content creators online is now a great strategy in the advertising and broadcasting industry. Perhaps one of the biggest strengths of Brid.TV’s streaming platform is its advertising capability.

Header Bidding

Brid.tv

APRIL 9, 2024

The most common monetization models for live streaming include: AVOD – selling ad inventory to advertisers and providing content access in exchange for viewing ads; SVOD – having subscribers who pay a recurring fixed fee (monthly, weekly, yearly, etc.) header bidding and much more to maximize ad yield from their live streams.

Header Bidding

VideoWeek

JANUARY 31, 2025

Analytic Edge, a marketing analytics company designated as one of the partners, said the collaboration will help advertisers better understand the interactions between channels and improve their campaign strategies. “It enhances the measurement of reach and frequency for YouTube campaigns, helping advertisers with campaign planning.”

Media