Remove Advertising Remove eCommerce Remove Header Bidding
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Real-Time Bidding for Ecommerce

Playwire

Ever notice how ecommerce-related content generates some of the highest CPMs in programmatic advertising? Shopping intent is advertising gold, and publishers with e-commerce-adjacent content are sitting on a revenue opportunity most aren't fully exploiting. That's no accident.

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Yahoo and Taboola Announce Closing of Deal; 30-Year Strategic Partnership, Taboola to Power Recommendations for Yahoo

Martech Series

This unique deal makes Taboola the exclusive native advertising partner for all of Yahoo’s digital properties, strengthening Taboola’s position as a leading native advertising offering for advertisers, publishers and merchants on the open web. Marketing Technology News: Effectively Measuring Email Marketing – A How To.

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Adapex Adds to Client Success Team

Martech Series

Marketing Technology News: Littledata Releases White Paper on Trends in First-Party Data for Ecommerce. ” Adapex’s solutions and services include complete management of the advertising stack, monetization strategy, revenue optimization, quality control, and regulatory compliance (including protecting the privacy of online users).

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PubMatic Launches Self-Serve Commerce Media Platform ‘Convert’

VideoWeek

While publisher yield management (alongside providing the basic supply-side pipes) has historically been the name of the game for SSPs, the growth of header bidding has limited their ability to do this. As such, SSPs have been looking for other areas they can add value. ” Follow VideoWeek on Twitter and LinkedIn.

Media 52
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13 Best Live Streaming Platforms for Broadcasters

Brid.tv

The Rising Popularity of Live Streaming for Businesses What started as a delivery channel for independent content creators online is now a great strategy in the advertising and broadcasting industry. Perhaps one of the biggest strengths of Brid.TV’s streaming platform is its advertising capability.

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13 Best Live Streaming Platforms for Publishers & Broadcasters

Brid.tv

The most common monetization models for live streaming include: AVOD – selling ad inventory to advertisers and providing content access in exchange for viewing ads; SVOD – having subscribers who pay a recurring fixed fee (monthly, weekly, yearly, etc.) header bidding and much more to maximize ad yield from their live streams.

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The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation

VideoWeek

Analytic Edge, a marketing analytics company designated as one of the partners, said the collaboration will help advertisers better understand the interactions between channels and improve their campaign strategies. “It enhances the measurement of reach and frequency for YouTube campaigns, helping advertisers with campaign planning.”

Media 52