Future of TV Briefing: Smart TV makers seek to steal the screen
Digiday
JANUARY 10, 2023
This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Why TV advertising’s upfront model won’t fade away. a JIC called BARB provides the measurement data that TV ad buyers and sellers use as the basis for transactions.
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