article thumbnail

RichPush Review: Why choose RichPush push ad network?

Lemonads

RichAds platform allows running campaigns with different ad formats - push, pop and native but this review will be devoted to push notifications. Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018.

article thumbnail

The Role of Targeted Advertising Algorithms in Programmatic Media Buying

Smart-Hub

Marketers can target specific users and make decisions in real time to improve the performance of their campaigns. They only need to set everything up; the rest is done automatically, thanks to algorithms. Everything is based on data, so ads have higher ROI; High speed. Why Is Digital Advertising Getting More Algorithmic?