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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

JANUARY 5, 2024

It sorts users’ interests into topics and shares them with third parties like advertisers and ad tech platforms but without revealing specific browsing details. TargetVideo offers its publishers a premium monetization solution and ad revenue optimization along with industry-standard ad formats all in accordance with GDPR.

Cookies 69
Cookies GDPR First-Party Cookies Ad Tech 69
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Everything Advertisers Need to Know About Behavioral Targeting

Brid.tv

JUNE 28, 2023

These interactions can also give you insight into whether a certain ad format will perform better than another. For instance, if your target users have a history of interacting with video content, pushing video ads in your campaign might be the right choice. The information is recorded on the user’s device.

Advertising 52
Advertising Cookies Click Through Rate A/B Testing 52
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