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Talon partners with data provider X-Mode to enhance Ada Out of Home platform

More About Advertising

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

GDPR 74
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White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

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What Are the Tradeoffs Between DMPs, MDMs and CDPs?

Ad Monsters

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). the data they need to meet their business needs.