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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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What Is an Ad Exchange and How Does It Work

Brid.tv

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

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20 Best Video Ad Networks for Publishers

Brid.tv

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

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Deep Dive into RTB Strategies and Margin Types for Maximum Impact

Smart-Hub

Brand Protection Programmatic solutions often have rather strict requirements for publishers so marketers can be sure that their ads will not be displayed on websites with improper content. In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety.

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A Publishers Guide to Video Header Bidding (Beginner Friendly)

Brid.tv

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. Here’s what the process of client-side video header bidding looks like step-by-step: A user plays the publisher’s video.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected. You can sell your ad space on a per-impression basis easily.