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What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?

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How Publishers Can Make More Money With AdTech

Clearcode

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. Yield Optimization Tools. Google ADX.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

That’s why we’ve put this guide together to help you identify some of the best mobile app monetization platforms on the market. Knowing which features to look for can help you zero in on the best platforms on the market. Here are some of the most notable ones: Variety of Ad Formats. Table of Contents. Google AdMob.