What is a Supply-Side Platform (SSP) – A Guide for Publishers
Automatad Inc.
NOVEMBER 23, 2023
Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. SSPs use algorithms to prioritize ad placements based on user behavior, historical performance, and real-time demand. How Different Is a Supply-Side Platform from a Demand-Side Platform?
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