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Weekly Roundup: Post-Cookie Insights for Publishers, GDPR Impact on Global Businesses, and More

Automatad Inc.

Vox EU examines how GDPR has affected global businesses. Companies purchasing podcast ads grew by 14% YoY, 42% being repeat advertisers. Media and entertainment were the product/service category that remained the highest spender. Related Read: Checklist for GDPR Compliance for Publishers. Last Week’s Highlights.

GDPR 52
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How Publishers Can Make More Money With AdTech

Clearcode

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

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Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

Ad Monsters

Oliphant then led a Solutions Team at IBM’s Watson Advertising division, utilizing Weather Company assets and IBM tech to help create and scale products like the AI-based Watson ad unit and real-time weather-enabled ad targeting inside Facebook. What’s one goal you accomplished recently in your field that you are proud of?

Ad Tech 105
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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering

VideoWeek

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. Google said its helpful content update, which rolled out a year ago, was designed to prioritise original content and deprioritise pages which were solely written to game search algorithms.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

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The AI Blueprint for 2025: Guardrails, Data, and the Human Touch

Ad Monsters

3: The Brussels Effect Will Apply to AI Just as GDPR set global standards for data privacy, AI regulation is likely to experience what’s known as the “Brussels Effect” – where companies adopt the EU’s stringent standards as their default approach, regardless of their location.