Ad Targeting CPM GDPR Machine Learning 
Monetize More
FEBRUARY 26, 2023
Maximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand.
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
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Adtelligent
MAY 26, 2021
These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The sheer volume of this data can provide valuable insights into customer’s behavior and improve targeting significantly. What are the alternatives to third-party cookies?
Automatad Inc.
NOVEMBER 23, 2023
Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.
Single Grain
MAY 16, 2023
Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). If your business breaches these laws, you take full liability.
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