Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. We’re talking about sensitive data, we’re not talking about third-party cookies, right?

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

JULY 18, 2023

Programmatic algorithms analyze the webpage’s content in real-time and deliver ads that align with the user’s current interests and the context of the content they’re consuming. Advanced Audience Targeting The future of the automated display advertising process lies in more sophisticated audience targeting capabilities.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52