Single Grain

MAY 18, 2023

Some prominent PPC account checks done during an audit are analyzing the account structure, checking the ad settings, reviewing multiple and single ad group keywords, testing the ad copy, reviewing the ad targeting options, perfecting the bidding strategies, and checking the conversion tracking via Google Analytics.

Click Through Rate 52

Click Through Rate Conversion Rate CPC Conversion 52

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

Click Through Rate 52

Click Through Rate CPC ROI Retargeting 52

Single Grain

MAY 11, 2023

Typically, the only limitation will be your targeting criteria and your budget. Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Clicks : The number of times users clicked on your ad.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52