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4 tips for navigating sensitive customer data

Martech

A gut check on your data strategies can quickly unveil how personal or behavioral data may inadvertently target a minority or potentially stigmatized group. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger.

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Sensitive data ruling by Europe’s top court could force broad privacy reboot

TechCrunch Ads

Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. — Lukasz Olejnik (@lukOlejnik) August 2, 2022. But that particular regulatory enforcement grinds on.). On Meta’s ‘regulatory headwinds’ and adtech’s privacy reckoning.

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