Ad Space Machine Learning Retargeting 
illumin
SEPTEMBER 19, 2024
Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.
MNTN
JULY 7, 2025
While traditional ad space is limited, product placements and branded integrations within premium content can offer strategic exposure. Serve fitness ads during workout videos or travel promos alongside adventure content to boost relevance and results. Use Automated Optimization : Let machine learning do the heavy lifting.
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Clearcode
SEPTEMBER 20, 2023
The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality.
Single Grain
JULY 20, 2021
SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). Retargeting and omnichannel delivery.
Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). The inventory can be purchased in real time through a single-user interface.
Single Grain
MAY 30, 2023
Responsive display ads (RDA) are graphic advertisement formats that automatically adjust their appearance and ad size to fit into the provided space. These are built to reach the available ad space of different combinations on the Google display network. Related Content: What Are Google Discovery Ads?
Single Grain
JULY 18, 2023
Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Here are a few future trends.
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