Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Intentionally misrepresented ads.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Clearcode

AUGUST 13, 2023

These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. Apart from the ad network, we’ve also got the ad exchange. The highest bid will win the impression, and the ad will be shown to the user.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. Pixel stuffing, where a large ad is stuffed into a 1×1 frame. In your inbox.

Advertising 110

Advertising Impressions Demand Side Platform Conversion 110