What is vCPM? Time for Publishers to Care Ad Viewability
Automatad Inc.
MARCH 20, 2024
Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. So, join us in learning the importance and nuances of this solid pricing model, which is also a reliable metric. No one cared if it was seen or not.
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