article thumbnail

Modern Programmatic Monetization Strategies

Adtelligent

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

article thumbnail

Programmatic Advertising: Make It Part Of Your Advertising Strategy!

Lemonads

See here below to check on an example of an in-display ad! In-display ads Social Ads Social media platforms collect a large amount of data from users to intensify their targeting capabilities. Social ads are not exclusively restricted to platform ads.