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Programmatic advertising trends to watch in 2024

illumin

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

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The Robots Have Taken Over Retail

MNTN

When we look back on 2023, we’ll probably remember it as the year of the machines. Seemingly overnight, machine learning, AI, and automated optimization tools changed the advertising landscape for brands and retailers. AI: The Great Ad Space Equalizer? But if you’re more of a skimmer, here’s a high-level recap.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

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Best Gaming Ad Networks [2023]

Monetize More

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.

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Best Gaming Ad Networks [2022]

Monetize More

Chartboost SDK comes with an easy setup and gives control over ad space to developers. It comes with a wide range of ad formats, high eCPMs, and a transparent revenue share model making it the best-in-class gaming ad network. Media.Net shows ads in gaming apps even when a user’s screen is in gaming mode.