How B2B Firms Can Acquire Leads with Programmatic Ads
Single Grain
NOVEMBER 13, 2019
It is an automated process that requires you (the advertiser) to specify your target audience’s buyer persona and campaign budget, after which the algorithm takes care of the targeting, placement and delivery of the ad. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.
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