What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Simply put, it’s the automated buying and selling of digital advertising space. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids.
111 
Let's personalize your content