How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)? Designing a platform with scalability in mind will help ensure the DSP can handle an increase in usage. Our benchmark tests found that the ad banker can reduce budget overspending from 37.2% to just 1.2%.
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