Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

DECEMBER 28, 2022

Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Publishers’ Perspectives: Creatives are usually the exact image of the display ad itself. You would ideally want these creatives to be effective for your advertisers.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. But what does that actually mean?

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 16, 2023

E-Commerce Ads Google isn’t the only platform that offers online advertising features for e-commerce companies. Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. For example, Amazon is one of the most diverse marketplaces for advertising.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52