AdTech Ecosystem: Navigating Trends and InsightsÂ
Smart-Hub
DECEMBER 22, 2023
Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.
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