SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? Here is how the process works: 1.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. By placing ads in popular games, publishers can create a lasting impression on players.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

VideoWeek

JANUARY 13, 2023

The efforts form part of a settlement with the Justice Department over accusations of discrimination in Meta’s targeting of housing ads. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Vice Begins Selling Ads on Twitch.

Ad Tech 98

Ad Tech Media Agency Advertising 98