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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Growth of video advertising, with platforms innovating new interactive ad formats to engage users more deeply.

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6 Proven Advertising Strategies for Online Success

Single Grain

APRIL 12, 2023

Use Bold Contrasts and Engaging Typography Ad creatives should use contrasting colors and engaging typography to stand out and capture the viewer’s attention. Paid social media ads allow businesses to target specific demographics, interests and behaviors to reach their ideal audience.

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