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With Google in hot water with the DOJ, what exactly are anti-trust laws?

illumin

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

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What Comes Next for Google’s Search Monopoly?

VideoWeek

. “It shows that, at least when it comes to general search services and search-based advertising, the interests of Apple and Google are fully aligned. But as the Google model has shown, securing default placements would see Microsoft grow its share of search, and therefore increase its ad revenues.

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The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million

VideoWeek

FreeWheel and Innity Partner on Video Inventory in Southeast Asia FreeWheel, a video ad tech firm owned by Comcast, has partnered with media company Innity in Southeast Asia and Hong Kong. Innitys advertiser clients will have access to premium video sellers in the region, via FreeWheels ad server and supply-side platform (SSP).

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