66. Daniel Jaye – starting it all with Engage
Paleo AdTech
AUGUST 7, 2024
At its peak during the dot-com boom, CMGI was a massive holding company with a roster of storied internet brands: Lycos (search engine), GeoCities (web hosting), Planet Direct (portals), FlyCast (ad network), AdKnowledge (ad server), etc. By 1998, DoubleClick had gone public and CMGI wanted to get into the ad serving game.
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