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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Playable Ads. Playable Ad. Playable ads are a type of rich media ads.

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20 Best Video Ad Networks for Publishers

Brid.tv

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.

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Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. There are also built-in comprehensive ad fraud protection tools and brand safety features.