Remove Ad Server Remove Ad Tech Remove First-Party Cookies Remove Retargeting
article thumbnail

First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. What Are First-Party Cookies?

Cookies 56