60. Katrin Ribant – giving us the data on Datorama
Paleo AdTech
DECEMBER 10, 2023
It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.
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